Scooby Doo
For Halloween, I integrated the Scooby Doo IP into Panda Pop by reskinning events and maps to feature their characters and incorporate their backstory. Scroll down to see more.
Panda Pop features mini-events with short level maps optimized for low-end mobile devices. Below are two map examples with animations used to set a mood consistent with Scooby Doo and optimized for Panda Pop.
Knowing game elements would cover most of the top and bottom, we carefully placed villains and backstory in the visible areas to maintain engagement.
We also handled surfacing, marketing, and promotion. Below are a few popups we created.