I build game worlds where visual identity, player psychology, and monetization systems work together to create measurable business impact.
What I Do
I work at the intersection of creative direction, concept development, and systems thinking. My focus is designing scalable visual identity systems for live service games and interactive products where engagement, progression, and revenue are tightly connected.
Core Expertise
At Rec Room, my work contributed to a 225% increase in revenue and a 2X lift in conversion over six months by improving visual clarity, player-facing systems, and cross functional alignment across teams.
Approach
I don’t treat art direction as asset creation. I treat it as systems design. Every visual decision is part of a larger structure that influences player behavior, emotional investment, and long term engagement.
What I’m Looking For
Senior creative leadership roles where I can shape both vision and execution systems, define scalable identity frameworks, and translate creative direction into measurable impact across product and business outcomes.
What I Do
I work at the intersection of creative direction, concept development, and systems thinking. My focus is designing scalable visual identity systems for live service games and interactive products where engagement, progression, and revenue are tightly connected.
Core Expertise
- Live service worldbuilding and identity systems
- Faction, progression, and cosmetic economies
- Creative strategy tied to retention, conversion, and monetization
- Cross functional art direction across product and engineering teams
- Scalable visual systems for evolving game ecosystems
At Rec Room, my work contributed to a 225% increase in revenue and a 2X lift in conversion over six months by improving visual clarity, player-facing systems, and cross functional alignment across teams.
Approach
I don’t treat art direction as asset creation. I treat it as systems design. Every visual decision is part of a larger structure that influences player behavior, emotional investment, and long term engagement.
What I’m Looking For
Senior creative leadership roles where I can shape both vision and execution systems, define scalable identity frameworks, and translate creative direction into measurable impact across product and business outcomes.
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